Founded in lockdown
by AnouchkaAnouchka BalaBala during the global COVID-19 pandemic.
&OTHERS is a collective born out of a fundamental need for visionary and democratic leadership, with a focus on creating an environment of trust and value. In other words, an alternative to traditional agencies.
With a global marketing and communications career spanning 17 years - of which 12 were spent in London and 5 in Paris - Anouchka is determined to recreate the healthy and enriching International team dynamic she was once accustomed to. In spite of the pandemic and Brexit, Anouchka continues to unite the independent thinkers and makers who share her principles and drive from across Europe, to curate the best talent fit for your brief. Together, they reset, rethink and rebuild people and brands.
We value integrity, strategic planning, the creative craft, design thinking, and the desire to continuously learn and evolve. We believe that when we flourish, so do the people and brands we work with. With this in mind, each core team is curated and tailor-made by Anouchka to fit your needs. She then coordinates, strengthens and steers the team to deliver on a shared goal. With collaboration our forte, each of us draws on and respects our collective knowledge and individual ways of working, to create lasting value for you.
Mindset
With remote working becoming the norm, Anouchka taps into her global network providing brands with a more diverse team to collaborate with, virtually. She understands that time is of the essence, so she’ll be efficient in integrating you into the heart of the team's strategic, creative and design thinking quickly. Together, we will make a long-lasting impact, empowering you to take full ownership of your brand, marketing and communication strategy and tactics.
Capabilities
We help build, launch and re-invent brands in an ever evolving and challenging climate. Today’s global pandemic coupled with Brexit has added another layer of uncertainty where we’re seeing an unprecedented shift in people behaviour. A newfound appreciation for the simple things is apparent and communicating on brand purpose has never been so important. This back to basics revival has gotten us thinking about our own value and what we can collectively bring to the table.
1. SharperSharper brand strategy and planning that accelerates businessbusiness transformationtransformation
2. Product design
3. BigBig ideasideas to drive considered purchases and build brand equity
4. DesignDesign thinkingthinking and visual communications
5. Insightful communications and purposeful campaigns
We are
Independent Brand Strategists & Planners, Artistic Directors & Copywriters, Graphic Designers, Product Designers, Illustrators, Motion Designers, Digital and Social Media Strategists, Producers, Website Designers & Developers, Music Supervisors, Photographers and Art Buyers...
Personally selected on a per brief basis, united and steered by Anouchka.
Our work
Over the last few years we have helped transform a diverse range of businesses spanning the luxury, hospitality, lifestyle, beauty, fashion, food and beverage industries. We've worked with the legendary Hôtel du Palais in Biarritz France, The Savoy Bar in London and Mad Lords in Paris to name but a few.
Previous years saw us re-launch the historic Hôtel du Louvre in Paris, Hôtel Martinez in Cannes and French dress shirt brand Figaret. We also helped launch the groundbreaking gender-neutral skincare brand Orveda, the leading independent British jewellery brand Missoma, a global resortwear retailer Beach Flamingo.
Freelance & Consulting
Individually we're available to consult or freelance both in-house and agency-side and have recently helped the likes of Ruinart, Siemens & EON (...).

UNDISCLOSED, MIDDLE EAST
Global consumer & business engagement
Launch campaign development
Luxury Property Development
RUINART (MOET HENNESSY), PARIS
New product launches
Program launches
Wine & Spirits
SIEMENS GLOBAL, MUNICH
Website design
Asset design
Corporate
SIEMENS GLOBAL, MUNICH
Website design
Asset design
Corporate
HÔTEL DU PALAIS, BIARRITZ
Visual Communications
Print, digital & social campaign
Hospitality
THE SAVOY HOTEL, LONDON
Product design
Packaging & key visuals
Hospitality
MADLORDS
Visual Communications
Print, digital & social campaign
Luxury
BRITISH FASHION JEWELLERY BRAND*
Visual Communications & Content
eCommerce design & build
Fashion
THE SEA, THE SEA
Visual Communications
Key visuals
Hospitality
BRITISH CULINARY COMPANY*
Packaging & key visuals
eCommerce design & build
Food
CHILDREN'S FASHION BRAND*
Animated Social Media Campaign
Content
Fashion
A ROYAL HERITAGE BOUTIQUE HOTEL*
Film
Photography
Hospitality
BRAZILIAN DESIGNER FASHION BRAND*
Social campaign
Newsletter & invitation